This is where I dump the stuff that actually matters for SEO in 2025. Not “10 expert tips” fluff — real-world updates, weird Google shifts, things that broke after the last core update, and how we fixed them.

If you’re running a site, handling content, or just tired of guessing what Google wants this month — this section’s for you. Stuff we’ve tested, mistakes we’ve made, what held up under pressure.

No theory. No recycled “best practices.” Just what’s working right now — on real sites, with real traffic, and real stakes.